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  • 7 Ways to Use Social Media to Attract Holiday Shoppers

    How can social media help businesses drive traffic to their ecommerce or bricks-and-mortar sites this holiday season? CIO.com posed that question to dozens of marketers and social media experts. Following are their top seven strategies for how to use Facebook, Twitter, Pinterest, Instagram and YouTube to engage customers and get them -- and their friends -- to check out (and hopefully buy) your holiday offerings.

    Written by Jennifer Lonoff Schiff25 Nov. 14 01:55
  • Saving YouTube videos for offline viewing

    Watching a YouTube video typically requires an Internet connection, but with a little preparation the videos can be saved for later offline viewing.

    Written by Nick Barber23 Aug. 13 16:54
  • Viral video: A DIY guide

    Now that YouTube officially supports 15-minute videos, Andy Warhol's dictum that we'd all be famous for 15 minutes has proven more than a little prescient. Viral video is nothing to scoff at. There's more than just page-view bragging rights at stake--there's real money to be made. (Get popular enough, and YouTube will cut you in on ad revenue.)

    Written by Christopher Null18 Sept. 10 10:30
Features about youtube
  • How YouTube plans to dominate your living room

    YouTube made his pitch for the future of TV in the living room at the Collision conference this week. Its head of product also addressed the massive advertiser backlash that began in earnest in late March.

    Written by Matt Kapko04 May 17 06:12
  • Understanding Google's Alphabet structure (think, alpha bet)

    Splitting the name of Google's new holding company Alphabet into two – "alpha" and "bet" – may help explain the new business structure that JP Morgan analyst Doug Anmuth called "an elegant way for Google to continue to pursue long-term, life-changing initiatives while simultaneously increasing transparency and management focus in the core business" in a recent report.

    Written by Steven Max Patterson14 Aug. 15 03:57
  • Inside the murky world of 'social media influencers'

    Marketing via "influencers" used to mostly mean professional athletes pitching expensive shoes or supermodels selling slick sports cars. Today, some brands put products in the hands of "Internet influencers," many of whom have even larger audiences and more reach than the brands.

    Written by Lauren Brousell10 July 15 01:52
  • In case you aren't suitably impressed by the scale of Amazon Web Services

    Although the video has been up for awhile, if you haven't had the chance to watch Amazon Web Service's VP & Distinguished Engineer James Hamilton spell out AWS facts at the re:Invent conference last November, do yourself a favor and pull up a chair. Fascinating stuff that gives you some insight into the rapidly evolving world of cloud computing.

    Written by John Dix22 April 15 04:52
  • In the Digital Enterprise Everyone Needs to Think SEO

    The online world has spawned a virtual content creation and aggregation boom. Digital marketers flood online channels with YouTube how-to videos, Instagram photos, Tweets, Facebook posts, Web pages, graphics, blogs and more. In turn, consumers rely on Google search to help them sift through the rubble and find nuggets of useful information.

    Written by Tom Kaneshige05 Dec. 14 05:44

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