YouTube has announced it will remove videos that deny factual catastrophes such as the Holocaust ever happened and stop sharing ad revenue with channels that skirt too close to its rules, a major policy reversal as it fights criticism that it provides a platform for hate speech and harassment.
Government plans to fine social media companies up to 10 per cent of their annual turnover for failing to quickly remove violent material from their platforms sets a “dangerous precedent”, according to the president of the Law Council of Australia.
How can social media help businesses drive traffic to their ecommerce or bricks-and-mortar sites this holiday season? CIO.com posed that question to dozens of marketers and social media experts. Following are their top seven strategies for how to use Facebook, Twitter, Pinterest, Instagram and YouTube to engage customers and get them -- and their friends -- to check out (and hopefully buy) your holiday offerings.
Now that YouTube officially supports 15-minute videos, Andy Warhol's dictum that we'd all be famous for 15 minutes has proven more than a little prescient. Viral video is nothing to scoff at. There's more than just page-view bragging rights at stake--there's real money to be made. (Get popular enough, and YouTube will cut you in on ad revenue.)
YouTube made his pitch for the future of TV in the living room at the Collision conference this week. Its head of product also addressed the massive advertiser backlash that began in earnest in late March.
Splitting the name of Google's new holding company Alphabet into two – "alpha" and "bet" – may help explain the new business structure that JP Morgan analyst Doug Anmuth called "an elegant way for Google to continue to pursue long-term, life-changing initiatives while simultaneously increasing transparency and management focus in the core business" in a recent report.
Marketing via "influencers" used to mostly mean professional athletes pitching expensive shoes or supermodels selling slick sports cars. Today, some brands put products in the hands of "Internet influencers," many of whom have even larger audiences and more reach than the brands.
Although the video has been up for awhile, if you haven't had the chance to watch Amazon Web Service's VP & Distinguished Engineer James Hamilton spell out AWS facts at the re:Invent conference last November, do yourself a favor and pull up a chair. Fascinating stuff that gives you some insight into the rapidly evolving world of cloud computing.
The online world has spawned a virtual content creation and aggregation boom. Digital marketers flood online channels with YouTube how-to videos, Instagram photos, Tweets, Facebook posts, Web pages, graphics, blogs and more. In turn, consumers rely on Google search to help them sift through the rubble and find nuggets of useful information.