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  • 5 ways your company can defuse a social media crisis

    When an employee is caught in the crosshairs of a social media mishap, businesses need to tread carefully. Here’s how to prevent a crisis and defuse one that's already occurred.

    Written by Kristin Burnham13 April 17 23:10
  • How and why to verify your Twitter account

    You can finally request that coveted blue verified Twitter badge that has eluded you for seven years. Here’s why and how you should get verified and let you followers know you are the real deal.

    Written by Matt Kapko23 July 16 00:31
  • 4 ways Twitter plans to keep you safe and secure

    Twitter recently unveiled its latest effort aimed at improving your safety and security: a new Safety Center hub, which aims to cut down on abusive behavior and arm you with information about its tools and policies.

    Written by Kristin Burnham10 Aug. 15 23:51
  • 15 marketing experts to follow on social media

    There is no shortage of marketing advice, or marketers, on social media. Indeed, it often seems that on Twitter everyone is a marketing expert (or has something they want to market or sell). So who can you turn to, or follow, on Twitter (and elsewhere) for trustworthy online marketing advice that can help you better market your business? Check out these 15 marketing experts (listed in alphabetical order).

    Written by Jennifer Lonoff Schiff29 July 15 00:54
  • 5 ways to handle comment trolls on social media

    Social media has become a new way to find new customers, provide support, market products, share news and even develop customer relationships. Because of the free-form nature of services like Twitter and Facebook, large companies can enjoy the benefits of frequent personal interaction. Dell can "like" a comment from a happy laptop owner on Facebook, Bristol-Myers can share corporate news directly with their 67,000 followers on Twitter.

    Written by John Brandon15 June 15 23:16
Features about twitter
  • 2016's biggest social media stories

    Social media had undue, and dangerous, influence on the presidential election in 2016, and Microsoft closed one of the highest-profile acquisition in social media history. These are just two of CIO.com's picks for the most significant social stories of 2016.

    Written by Matt Kapko22 Dec. 16 00:00
  • What Snap can learn from Twitter ahead its IPO

    Snap and its Snapchat app are the talk of the tech town today, but the company has not yet proven its worth to Wall Street. If Snap doesn't want to become the next Twitter after its upcoming IPO, it will have to avoid Twitter's mistakes.

    Written by Matt Kapko15 Nov. 16 00:51
  • ACLU takes social giants to task over Geofeedia privacy gaffe

    The value of a social network largely depends on the quality of data it collects from users. However, it's easy for sensitive data, such as location information, to be abused, and consumers need to hold social companies accountable for their indiscretions.

    Written by Matt Kapko26 Oct. 16 23:00

Whitepapers about twitter

  • Managing the Social Media Mix

    The growth in social media has overwhelmed many marketers. Things are moving so fast that many brand managers stay busy keeping tabs on the latest developments and trends, with little time to look at the mix of social media being put into the market. This whitepaper provides a step-by-step guide for determining your strategy, and the proper mix or marketing channels - in social media.