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  • For CMOs Big Data Can Lead to Big Profits

    It's become a common refrain that marketers need to become more data-driven. This infographic breaks down the pressures that chief marketing officers are under and the upside to embracing big data.

    Written by Thor Olavsrud21 Nov. 13 18:32
  • Marketers See Value in Big Data Analytics, But Face Hurdles

    Feeling the pressure to become more data-driven, marketers agree that big data analytics will be an integral part of their organizations going forward. But a lack of data analytics skills and antiquated business processes are hampering their efforts.

    Written by Thor Olavsrud09 Aug. 13 17:10
  • Marketo IPO may spark suitors, including Salesforce.com

    Cloud-based marketing automation vendor Marketo's plans to raise up to $75 million in an initial public offering, which were revealed this week, could influence larger companies to acquire the company, including Salesforce.com and SAP.

    Written by Chris Kanaracus03 April 13 18:19