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  • Google+ Noticeably Absent at Google I/O

    Google didn't just ignore its social network at its developer conference this week, writes CIO.com's Matt Kapko. It's already acting as if Google+ doesn't exist at all.

    Written by Matt Kapko27 June 14 06:58
  • Traversing the Labyrinth of Social Marketing Metrics

    Businesses still struggle to hone in on the most appropriate social metrics. Far too many firms emphasize vanity metrics when there remains little agreement over the true value of a follower, friend, retweet, reblog, pin or like.

    Written by Matt Kapko22 May 14 03:57
  • Does Facebook Now Embody Maturity?

    An estimated 1,500 developers gathered last week at F8, Facebook's first conference in almost three years, to learn about the latest updates to social network's platform. The atmosphere throughout the event was that of a very grown-up and increasingly serious business.

    Written by Matt Kapko06 May 14 06:35
  • How-to Make the Most of Your New Twitter Profile

    Now that Twitter has finally made its redesigned profile page widely available, it's time to begin refreshing your profile and make the best of new features. Here are the top changes and tips you should keep in mind next time you use Twitter.

    Written by Matt Kapko03 May 14 05:54
Features about Technology Topics | Social Media
  • Facebook Takes Another Swipe at Snapchat With Slingshot

    Facebook is taking another run at Snapchat. This time with an app that works more like a boomerang than a slingshot. The app's unique features and silly sounds make for a playful experience, but CIO.com's Matt Kapko writes it's also an awkward, unnatural and never-ending way to live life in the moment.

    Written by Matt Kapko20 June 14 05:21
  • Snapchat Must Either Grow Up or Risk Disappearing

    Snapchat had a rough May, and that's even before taking into account the massive competitive threats it faces from Apple and Facebook. The company has a lot of growing up to do. And it better do it fast.

    Written by Matt Kapko11 June 14 23:27
  • Pinterest Pins Revenue Plans on Ad Targeting

    The digital pin-board of choice for more than 70 million users made two significant steps on the advertising front in as many weeks. With an expanded test of ad products and targeting now underway, you can expect to see more ads as the company aims at online marketers.

    Written by Matt Kapko31 May 14 03:26
  • How to Ensure Your Social Media Privacy

    Living a genuinely private life in today's increasingly social and interconnected world requires an equal measure of patience, research and ingenuity. Of course, digital marketers say you worry too much.

    Written by Matt Kapko15 May 14 06:31
  • Is There Any Digital Marketing Value in New Breed of Social Apps?

    The road to revenue for ephemeral and anonymous apps like Snapchat, Secret and Whisper is uncharted. How these social apps will ever achieve a level of revenue that would justify their sky-high valuations is foggy at best.

    Written by Matt Kapko25 April 14 02:23
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