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News about social media strategy
  • Financial services firm figures out how to do social safely

    The freewheeling flow of information on public social media sites may cause many people in conservative, highly regulated industries such as financial services to shudder. But one Canadian firm has taken the plunge, believing its employees can use social tools in a safe and ultimately profitable way.

    Written by Chris Kanaracus19 June 13 18:50
  • Twitter opens self-service ads to everyone

    Twitter is expanding its self-service advertising platform so that any business in the US can pay the site to promote its accounts and tweets.

    Written by Zach Miners30 April 13 18:24
Features about social media strategy
  • How social networks are changing mobile advertising

    For digital marketers, the road to riches on mobile screens has been long and riddled with holes of divergence. But the pursuit, which harkens back to the pre-smartphone era, has gotten more promising thanks to social media.

    Written by Matt Kapko21 Aug. 14 05:37
  • 5 secrets to corporate social media success

    You don't need a big budget to be successful with social media, according to Walmart's director of social strategy. Here are five steps your business can follow to reap the benefits.

    Written by Kristin Burnham01 July 13 17:40
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