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Features about social media marketing
  • Marketing drives Facebook at Work deployment at Coldwell Banker

    Coldwell Banker's IT staff took a backseat to marketing when the real estate brokerage rolled out Facebook at Work. The program is just a pilot, however, and IT will eventually have to step in if the company decides to integrate the platform with corporate resources.

    Written by Matt Kapko03 Dec. 15 18:56
  • Why integrated social suites are failing marketers

    Most enterprise technology eventually converges into a suite, as it did with ERP. Integration hassles, management headaches and training challenges arising from a mishmash of best-of-breed solutions drive frustrated enterprise software buyers to the suite life -- but not in marketing tech, at least not yet.

    Written by Tom Kaneshige03 July 15 00:06
  • Pinterest Pins Revenue Plans on Ad Targeting

    The digital pin-board of choice for more than 70 million users made two significant steps on the advertising front in as many weeks. With an expanded test of ad products and targeting now underway, you can expect to see more ads as the company aims at online marketers.

    Written by Matt Kapko31 May 14 03:26
  • 8 Expert Online Marketing Tips for Small Businesses

    Small business digital marketing pros share their top picks regarding the best ways for businesses with big plans but small budgets to market their products or services.

    Written by Jennifer Lonoff Schiff09 May 14 00:24
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