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social marketing - News, Features, and Slideshows

News about social marketing
  • How to use #hashtags on Twitter and Facebook

    Hashtags are impossible to avoid on social media these days. Even after almost seven years of use, many users and brands remain confused about their actual role and purpose. Quick advice? #DontOverdoIt, #KeepItSimpleandConsistent and #BeTruetoYourself.

    Written by Matt Kapko27 May 14 10:19
  • Traversing the Labyrinth of Social Marketing Metrics

    Businesses still struggle to hone in on the most appropriate social metrics. Far too many firms emphasize vanity metrics when there remains little agreement over the true value of a follower, friend, retweet, reblog, pin or like.

    Written by Matt Kapko22 May 14 03:57
  • 6 Social Media Management Tools Ready for the Enterprise

    Social media is playing a growing role in corporate marketing campaigns. These six tools will help you launch, track and analyze campaigns across a variety of social media services -- including some you might not expect.

    Written by John Brandon23 Sept. 13 13:35