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  • Is There Any Digital Marketing Value in New Breed of Social Apps?

    The road to revenue for ephemeral and anonymous apps like Snapchat, Secret and Whisper is uncharted. How these social apps will ever achieve a level of revenue that would justify their sky-high valuations is foggy at best.

    Written by Matt Kapko25 April 14 02:23
  • Social Media Getting More Spontaneous and Less Personal

    Deliberate status updates are losing luster as quick, impromptu, short-lived activity on social media gathers momentum. If the first phase of social media was a massive effort to share our online identities, this current wave is all about fleeting encounters.

    Written by Matt Kapko11 March 14 16:55
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