Last week marked a key milestone for a National Australia Bank push to modernise and rationalise its CRM landscape – a strategy underpinned by Salesforce’s cloud-based CRM system. After modest beginnings last year, NAB has finished migrating all of its small business bankers to Salesforce.
Watson and Einstein are teaming up, and IBM and Salesforce hope the pairing proves as smart as it sounds. The two companies are working together to bring information from IBM systems into Salesforce’s products through a series of integrations announced Monday.
Microsoft has faced a tough battle getting its US$26 billion acquisition of LinkedIn approved in Europe. Now, it's reportedly suggesting a set of concessions to European regulators, but they're not exactly huge giveaways.
Companies have another set of tools at their disposal to build chatbots. Salesforce CEO Marc Benioff announced a new LiveMessage service that's aimed at connecting his company's Service Cloud with messaging services like Facebook Messenger and SMS. e
If it's true that the best CRM systems are built, not bought, then which features should you be building? And how should you build them? As with riding a bike, implementing a CRM system gets much harder once you take off the training wheels--or, in this case, the out-of-the-box features.
Companies like Amazon.com, Macy’s, and salesforce.com are successful because they are customer-obsessed. Empowered consumers are disrupting every industry, tearing down traditional barriers so that the only sustainable competitive advantage is knowledge of, and engagement with, those customers. Read more to find out how.