Last week marked a key milestone for a National Australia Bank push to modernise and rationalise its CRM landscape – a strategy underpinned by Salesforce’s cloud-based CRM system. After modest beginnings last year, NAB has finished migrating all of its small business bankers to Salesforce.
“My board changed, my boss changed, my CEO changed, my executive peers changed and everything below that was impacted in some way, shape or form,” says Mandy Ross, chief information officer of Tabcorp.
If it's true that the best CRM systems are built, not bought, then which features should you be building? And how should you build them? As with riding a bike, implementing a CRM system gets much harder once you take off the training wheels--or, in this case, the out-of-the-box features.
Most enterprise technology eventually converges into a suite, as it did with ERP. Integration hassles, management headaches and training challenges arising from a mishmash of best-of-breed solutions drive frustrated enterprise software buyers to the suite life -- but not in marketing tech, at least not yet.
Salesforce.com's pending US$2.5 billion purchase of marketing software vendor ExactTarget will help it develop a new $1 billion annual revenue stream and set the company on a clear strategic course for the foreseeable future, according to Salesforce.com CEO Marc Benioff.
Pandora and Rosetta Stone have embraced social business tools and the Cloud to cut costs, increase productivity and improve collaboration. Learn how these two companies overcame security concerns, gained executive buy-in and more.
Customer support VPs may have to manage a range of customer-facing functions such as order-taking, shipment expediting, installation and field service appointments, as well as technical or warranty support. Each of these functions should have direct access to the CRM system, but the specific information needed (and transactions performed) are quite different across these CS roles.