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News about online marketing
  • 9 Digital Marketing Tips for Connecting With Teens

    Marketing to teens has never been easy. The demographic is, by nature, fickle and finicky -- hot for one thing this month and disinterested the next, whether it's clothes, gadgets or a social media platform.

    Written by Jennifer Lonoff Schiff25 Sept. 14 23:34
  • 9 Signs It's Time to Update Your Website and How to Fix It

    Let's face it, no one likes having to constantly update or tweak their website -- or having to totally redesign it every year. It can be time-consuming and expensive. But if online sales have been slipping, and even if they haven't (yet), it behooves businesses to periodically and objectively evaluate their Web or ecommerce sites -- and make the necessary fixes.

    Written by Jennifer Lonoff Schiff23 July 14 05:35
  • Progressive Offers Its Take on Facebook's Video Ads

    What's it like being one of the first brands to use Facebook's auto-play video ads? Progressive and its agency Arnold tells CIO.com the entire experience was easy, liberating and even a 'breathe of fresh air.'

    Written by Matt Kapko03 June 14 05:11
  • Inside the Shadowy World of Data Brokers

    Data brokers operate in the shadows of the Internet. Most consumers are unaware or unsure how to put restrictions of their activity. In fact, one U.S. senator called these companies and their practices 'the dark underside of American life.'

    Written by Matt Kapko27 March 14 14:06
Tutorials about online marketing
  • 7 Ways to Use Social Media to Attract Holiday Shoppers

    How can social media help businesses drive traffic to their ecommerce or bricks-and-mortar sites this holiday season? CIO.com posed that question to dozens of marketers and social media experts. Following are their top seven strategies for how to use Facebook, Twitter, Pinterest, Instagram and YouTube to engage customers and get them -- and their friends -- to check out (and hopefully buy) your holiday offerings.

    Written by Jennifer Lonoff Schiff25 Nov. 14 01:55
  • Six Google analytics tips for online marketers and SMBs

    Google Analytics lets organisations of all shapes and sizes measure the performance of their websites. There's a lot of data in there--and even more that you can do with that data once you've extracted it. These tips will help you get started with Google Analytics.

    Written by James A. Martin25 July 13 12:42
  • How to Increase Your Online Sales With A/B Testing

    The A/B testing process lets you determine what words, phrases, images or other elements of a Web page lead to the most sales conversions. To help you improve your online market strategy, this article provides an overview of the A/B process and offers some hints for improving your copywriting.

    Written by Nathan Segal14 Feb. 13 14:15
Features about online marketing
  • 5 tips to create high-traffic Pinterest boards

    Pinterest is comprised entirely of static images, making it a slam-dunk destination for businesses pitching products that lend themselves well to photos. But companies that sell services – such as financial, insurance or utility companies – can also find marketing success on Pinterest. They just have to think a little more creativity, but it's worth the effort. Pinterest is the fourth-largest social network and is projected to have 50.7 million users in 2016 (almost half of them millennials), according to eMarketer.

    Written by Lauren Brousell31 July 15 00:58
  • 8 Expert Online Marketing Tips for Small Businesses

    Small business digital marketing pros share their top picks regarding the best ways for businesses with big plans but small budgets to market their products or services.

    Written by Jennifer Lonoff Schiff09 May 14 00:24
  • Is There Any Digital Marketing Value in New Breed of Social Apps?

    The road to revenue for ephemeral and anonymous apps like Snapchat, Secret and Whisper is uncharted. How these social apps will ever achieve a level of revenue that would justify their sky-high valuations is foggy at best.

    Written by Matt Kapko25 April 14 02:23
  • 14 Ways to Use Twitter to Market Your Business

    Twitter experts, marketing pros and business leaders share their top tips on how to turn 140 characters into online marketing gold.

    Written by Jennifer Lonoff Schiff25 Nov. 13 17:03
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