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News about online advertising
  • Oracle attacks Google over data collection, online ad dominance

    Oracle has used the Australian Competition and Consumer Commission’s inquiry into the impact of major digital platforms on the Australian media landscape to assail Google over its dominance of online advertising.

    Written by Rohan Pearce04 March 19 11:41
  • Fairfax prices Trade Me IPO

    Fairfax Media (ASX:FXJ) expects gross proceeds of around $420m from the IPO of classifieds site Trade Me, which has been priced at NZ$2.70 per share

    Written by Dylan Bushell-Embling08 Nov. 11 18:40
  • AdEffective targets 250m display ad serves

    AdEffective (ASX:ABN) expects growth in usage of its Footar platform to help it reach its goal of having equal online search/display ad revenue by Q2

    Written by Dylan Bushell-Embling06 Oct. 11 18:16
  • Webfirm FY11 loss grows to $10.3m

    Webfirm (ASX:WFM) on Tuesday reported a $10.3m FY11 loss, and revealed the resignation of its four-year CEO

    Written by Dylan Bushell-Embling30 Aug. 11 17:52
  • Fairfax to pursue Trade Me IPO

    Fairfax Media (ASX:FXJ) plans to float up to 35% of NZ online classifieds business Trade Me in an IPO on the NZX, and potentially the ASX

    Written by Dylan Bushell-Embling26 Aug. 11 18:06
Features about online advertising
  • UK investigates online pricing, behavioral advertising

    The U.K.'s competition authority launched two studies on Thursday that will probe behavioral-advertising pricing strategies and if some pricing practices could potentially mislead consumers.

    Written by Jeremy Kirk16 Oct. 09 04:12