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  • Fairfax prices Trade Me IPO

    Fairfax Media (ASX:FXJ) expects gross proceeds of around $420m from the IPO of classifieds site Trade Me, which has been priced at NZ$2.70 per share

    Written by Dylan Bushell-Embling08 Nov. 11 18:40
  • AdEffective targets 250m display ad serves

    AdEffective (ASX:ABN) expects growth in usage of its Footar platform to help it reach its goal of having equal online search/display ad revenue by Q2

    Written by Dylan Bushell-Embling06 Oct. 11 18:16
  • Webfirm FY11 loss grows to $10.3m

    Webfirm (ASX:WFM) on Tuesday reported a $10.3m FY11 loss, and revealed the resignation of its four-year CEO

    Written by Dylan Bushell-Embling30 Aug. 11 17:52
  • Fairfax to pursue Trade Me IPO

    Fairfax Media (ASX:FXJ) plans to float up to 35% of NZ online classifieds business Trade Me in an IPO on the NZX, and potentially the ASX

    Written by Dylan Bushell-Embling26 Aug. 11 18:06
  • Salmat FY11 profit falls 26.8%

    Advertising and marketing company Salmat Limited (ASX:SLM) saw declines in profit and revenue in FY11, despite gains in its digital businesses

    Written by Dylan Bushell-Embling16 Aug. 11 19:11
Features about online advertising
  • UK investigates online pricing, behavioral advertising

    The U.K.'s competition authority launched two studies on Thursday that will probe behavioral-advertising pricing strategies and if some pricing practices could potentially mislead consumers.

    Written by Jeremy Kirk16 Oct. 09 04:12

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