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  • Can Snapchat, Instagram and Pinterest help marketers reach millennials?

    Snapchat, Instagram and Pinterest arrived on the social scene after Facebook and Twitter, but they quickly made their marks, especially among millennials. After reaching critical mass, the three companies are attempting to monetize their services by rolling out new features for advertisers. Select large, global brands, including McDonald's, are testing the new features and could be role models for other marketers interested in the apps. However, all three services are still relatively young, and it might be too early to tell if ad campaigns are worth the investment.

    Written by Lauren Brousell25 June 15 23:41
  • Your next smartphone is now closer to wireless charging

    The Alliance for Wireless Power and the Power Matters Alliance joined forces this week, which should help hardware makers settle on a wireless charging standard for their devices.

    Written by Lucas Mearian12 Feb. 14 22:42
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