David Gee imagines a world with a single, secure identity management solution that provides trust and control.
Markit - News, Features, and Slideshows
Business owners and marketers spend a lot of time getting customers to opt-in or subscribe to their email newsletters and lists. However, they often don't exert the same effort to ensure that these customers they worked so hard to get stay engaged. And then they are puzzled (and annoyed) when that "unsubscribed" notification shows up in their in box.
- Nine appoints group marketing director, focuses Parsons on digital
- IAB and Nielsen debut daily Digital Content Ratings
- CMO Momentum 2017: Why Suncorp's Mark Reinke sees platform-based business as the way of the future
- CMO Momentum 2017: What takes to build better customer journeys
- IAG nabs News Corp innovation head as chief digital officer