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  • 9 ways to bolster public relations and media outreach

    What good is having a business if no one knows about you? But how do you get the word out? Public relations is one of several proven ways for organizations to connect with their target audience, and is often (much) more cost effective than advertising. But how can you ensure that your press releases and PR efforts are getting to the right people?

    Written by Jennifer Lonoff Schiff19 May 15 02:28
  • How to market to millennials (it's not easy)

    In Las Vegas, if you're not new and fresh, you're old and boring. Casinos thrive on youthful energy and young executives flush with cash. Nightclubs buzz into the wee hours, chock full of hard-partying millennials, not stodgy Gen-Xers in desperate need of their beauty sleep.

    Written by Tom Kaneshige07 May 15 01:02
  • 7 Ways to Use Social Media to Attract Holiday Shoppers

    How can social media help businesses drive traffic to their ecommerce or bricks-and-mortar sites this holiday season? CIO.com posed that question to dozens of marketers and social media experts. Following are their top seven strategies for how to use Facebook, Twitter, Pinterest, Instagram and YouTube to engage customers and get them -- and their friends -- to check out (and hopefully buy) your holiday offerings.

    Written by Jennifer Lonoff Schiff25 Nov. 14 01:55
  • 10 Mobile Marketing Tips for Small Businesses

    Consumers are increasingly using their mobile devices to connect to businesses of all shapes and sizes. From optimizing your website to capturing holiday sales on mobile devices, these tips will help improve your mobile marketing strategy.

    Written by Vangie Beal29 Oct. 13 12:46
  • Six Google analytics tips for online marketers and SMBs

    Google Analytics lets organisations of all shapes and sizes measure the performance of their websites. There's a lot of data in there--and even more that you can do with that data once you've extracted it. These tips will help you get started with Google Analytics.

    Written by James A. Martin25 July 13 12:42
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  • 5 tips to create high-traffic Pinterest boards

    Pinterest is comprised entirely of static images, making it a slam-dunk destination for businesses pitching products that lend themselves well to photos. But companies that sell services – such as financial, insurance or utility companies – can also find marketing success on Pinterest. They just have to think a little more creativity, but it's worth the effort. Pinterest is the fourth-largest social network and is projected to have 50.7 million users in 2016 (almost half of them millennials), according to eMarketer.

    Written by Lauren Brousell31 July 15 00:58
  • Inside the murky world of 'social media influencers'

    Marketing via "influencers" used to mostly mean professional athletes pitching expensive shoes or supermodels selling slick sports cars. Today, some brands put products in the hands of "Internet influencers," many of whom have even larger audiences and more reach than the brands.

    Written by Lauren Brousell10 July 15 01:52
  • How to strike a balance between marketing and tech

    When Nima Asrar Haghighi, director of digital marketing and analytics at MuleSoft, looked around for a predictive lead scoring, he reached back to his technical roots.

    Written by Tom Kaneshige11 June 15 00:25
  • 5 Things CIOs Should Know About Digital Signage

    Here are five things you need to know about digital signs, which will soon feature bandwidth-hogging video files that need to be linked to back-end systems and consumer smartphones.

    Written by Mary K. Pratt28 Aug. 14 04:15

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