The CIO has morphed from back office operator to experience orchestrator across employees as well as external customers, Adobe’s senior VP and CIO, Cynthia Stoddard, believes. So it’s not surprising she sees her remit as one of enablement.
Marketing leaders are increasingly being tasked with revamping their organisation’s external-facing digital properties to up the ante on customer engagement. At St John of God Health Care, this mandate not only resulted in a fresh, user-centric website, it’s also triggered a whole-of-organisation, customer-led digital transformation program.
What's more nerve-wracking than selecting a marketing automation system? Switching from an old platform to a new one. The transition process can be painful, but these four tips can help you avoid some of the most significant pitfalls.
Real Story Group analyst Theresa Regli busts the most common myths marketing technology vendors tell customers and prospects, and other martech experts share insight on how marketing pros can navigate the dynamic digital landscape.
Though most advertising and marketing pros won't admit it, a cloud of confusion surrounds the terms 'ad tech' and 'marketing tech.' In search of clarity, we queried a number of experts for their insights on the conundrum.
Marketing technology promises to dramatically reduce wasted ad-spending and help marketers directly reach consumers with meaningful messages. Unfortunately, it hasn't delivered on that promise, and some marketing experts wonder if it ever will.
Thanks to the increasing number of marketing automation tools available today, picking the right platform is a challenge for even the savviest organizations. These 12 inquiries can help you cover all of the bases before you invest in new marketing tech.