Putting creativity and machine learning into the same sentence might seem like an oxymoron, but it’s only by combining both that brands will harness artificial intelligence for customer engagement success.
Digital disruption, customer-led change, martech adoption and being customer obsessed were just a few key topics in the spotlight during a panel session at the CMO-CIO-ADMA Executive Connections event in Sydney.
Creating great customer experiences separates market leaders from the rest of the pack. Here are 12 ideas, best practices, strategies and words of advice for advancing your digital marketing efforts in the year ahead.
You, of course, need to know your product and how it is built to market it. However, columnist Rob Enderle writes that to do so effectively you need deep marketing skills in both the CMO’s office and with line of-business managers.
In Las Vegas, if you're not new and fresh, you're old and boring. Casinos thrive on youthful energy and young executives flush with cash. Nightclubs buzz into the wee hours, chock full of hard-partying millennials, not stodgy Gen-Xers in desperate need of their beauty sleep.
This year the Super Bowl and all the surrounding activity just didn’t live up to the hype. The game was a blowout, the commercials were not as strong as previous years, and the broadcast was disappointing. Despite that brands found ways to engage on social channels and extend the reach of their hefty investment. Social messaging became even more paramount in this context when advertisers were reminded that they have no control over the game or audience engagement. This analysis will highlight some of the ways brands used social channels to magnify their investment, driving awareness before the game, and continuing engagement throughout the broadcast. It will also showcase how brands that didn’t drop $4M on an ad buy could still build buzz and participate in the big game conversation. Learn from brands such as Budweiser, T-Mobile, and Esurance and how they took advantage of social engagement.