loyalty - News, Features, and Slideshows

News about loyalty
  • Melbourne storm gamifies fan experience

    Melbourne Storm Rugby League Club has partnered with US-based firm Badgeville to bring gamification to its members and fans with a new reward program.

    Written by Bonnie Gardiner15 April 15 08:00
  • Mobile Apps require a CIO mind shift

    It's time to get started on smartphone apps that will make employees more productive and customers more loyal, say Forrester Research analysts Josh Bernoff and Ted Schadler.

    Written by Ted Schadler and Josh Bernoff30 July 13 19:21
  • How Starbucks Brews Its Mobile Strategy

    The coffee retailer's chief digital officer describes how he focuses first on the customer experence before making any technology decisions

    Written by Stephanie Overby30 Oct. 12 19:59
  • Hotel chain sees mobile app turning 'lookers into bookers'

    InterContinental Hotels Group (IHG) will, of course, take a room reservation no matter how a customer makes it. But it sees enticing sales potential in moving hotel guests to mobile applications.

    Written by Kim S. Nash03 Nov. 11 05:50
  • Candid talk trumps the blame game

    Relationships between the CIO and business executives will inevitably become strained, with broken promises and eroding trust. So how do you keep them from going completely off the rails?

    Written by Diane Frank03 Nov. 11 05:30

Whitepapers about loyalty

  • Reward your loyal customer for increased client acquisition

    It is important to reward your existing clients as they are integral to building brand equity for your business. Find out how a multi-channel customer relationship and loyalty platform not only combines all touch points of your business but also enables you to gain better insights to your clients through feedback and purchase data.

  • MDM eBook