Last week's news that Apple will allow in-app purchasing for free App Store apps should help usher in the era of "micro SaaS" on mobile devices, says Gartner analyst Ken Dulaney. In-app purchasing for free apps basically means you can download a free app that has a limited amount of features with the option to pay to unlock the full range of features.
It's one of the world's most successful retail launches in recent history: the Apple App Store. In only a year since its debut, the App Store now offers some 65,000 different apps. Apple claims more than 1.5 billion apps have been downloaded from its virtual shelves.
Just how lucrative is the iPhone App Store for a business in application development? Is it easy to achieve success or is money on app development better spent elsewhere? The top Australian iPhone app developers speak exclusively to Computerworld about success in the iPhone App store.
Apple Inc. has an interesting pie-slicing problem coming as far as developers of iPhone (and iPod Touch) applications are concerned. All of those first- and second-generation iPhones run the same operating system -- the just-released iPhone OS 3.0 -- as the new 3GS model. But the latter includes new hardware such as a magnetometer, a faster CPU and faster GPU, as well as more memory. If developers build shiny new apps with only those features in mind, they'll limit their market. What to do?