Tech leaders at retailers are heading for a software refresh, and many are expecting to replace legacy in-store systems with unified ecommerce systems in a bid to keep up with changing shopping habits.
There's a fine line between tracking the behaviors of customers in your brick-and-mortar store and spying on them. The technology discussed here uses data from customers' smartphones in conjunction with opt-in apps to offer patrons deals and show retailers what's happening in their stores.
An online retail business built its most critical systems in-house when resources were plentiful. But today the business has downsized considerably, with the IT budget cut to support only critical systems and only one senior executive and a developer left to manage numerous disjointed systems and servers. Customer service is now declining and IT can't add new functions. When the CEO says, "Fix this ASAP!" what should this lone CIO do?