Established IT systems and operations are quickly becoming impractical and obsolete as technology complexities grow, combined with the realities of post-recession economics. To successfully respond to these changing forces, infrastructure and operations professionals must take action, by using the disruptive economic events of the recession to their advantage. How? By "industrializing" the infrastructure and operations department, following the lessons of other business movements that have industrialized processes to achieve more efficient business outcomes and sustainable competitive advantage. This means enhancing and innovating standard systems, services, automation tools, and other time-saving processes that will allow for increased productivity.