The single biggest controversy about social media, and one that has persisted for two or three years now without resolution, is whether <a href="https://plus.google.com">Google+</a> is a dying wasteland of non-activity, or a hive of conversation and engagement.
Google+ was a late but welcomed arrival to social media scene about three years ago. However, Google's answer to Facebook has failed to provide real competition. Here's a look at 10 ways the search engine king as fallen down with Google+.
Most CIOs -- and other C-suite executives have at least a LinkedIn profile, but social media requires much more these days. LinkedIn, Facebook, Twitter and others are no longer exclusively personal, but also reflective of your role in the larger organization.
Using social media to market your business or collaborate internally means more than having a presence on Twitter, LinkedIn, Google+ and Facebook. To teach college students that lesson, Syracuse University adopted HootSuite University's certification program. Syracuse isn't alone: Social media certifications are a growing trend, but is a training course right for you?
From “hangouts” to “communities,” Google+ has a lot to offer to brands looking to engage audiences and refine their strategies on this social platform.
The Google+ Update, by Oracle Social Cloud (#OracleSocial), includes an overview of new features and functionality, user demographics, industry trends, and a review of best practices that will help increase the likelihood of user engagement and aid in a brand’s success in this channel.