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News about Forrester Research
  • CIOs: Offer CMOs your technology skills

    CIOs need to stop trying to force CMOs to purchase technology through the IT department and focus on offering skills in purchasing and vendor management that marketers don't have, says Tourism Australia's CIO, Dave Rumsey.

    Written by Rebecca Merrett16 Sept. 15 14:14
  • Facebook and Google dominate time spent with mobile apps

    The battle for mobile social supremacy is largely a two-horse race these days as Facebook and Google combine to claim one of every four minutes U.S. users spend on mobile devices, according to a report released this week by Forrester Research. Forrester tracked the app use of 1,721 adult smartphone users in the U.S. during the three-month period ending in December 2014.

    Written by Matt Kapko03 July 15 04:57
  • Marketers can't keep up on updating their mobile apps

    Companies' user-facing mobile apps are not being updated enough, according to a report released by Forrester Research on the state of mobile app development by "e-business professionals," meaning those who develop applications for marketing and customer-facing reasons.

    Written by Paul Krill25 March 15 01:58
Features about Forrester Research
  • Retail CIOs must balance security with innovation

    When Home Depot and Target experienced large-scale security breaches on payment systems in 2014, it hit those top retailers hard: Criminals stole millions of consumers' debit and credit card data; the companies lost hundreds of millions of dollars in fines and lost sales; and their brand reputations suffered.

    Written by Sharon Goldman06 Aug. 15 00:24
  • Java at 20: The programming juggernaut rolls on

    What began as an experiment in consumer electronics in the early 1990s celebrates its 20th anniversary as a staple of enterprise computing this week. Java has become a dominant platform, able to run wherever the Java Virtual Machine is supported, forging ahead despite the rise of rival languages and recent tribulations with security.

    Written by Paul Krill19 May 15 00:47
  • Cisco's Chambers: A retrospective

    You don't become one of the most admired and successful CEOs in Silicon Valley and in all of business by doing many things wrong.

    Written by Jim Duffy07 May 15 04:36
  • Are digital marketers headed for a wipeout?

    As marketers ride the digital wave to higher salaries, greater roles and bigger budgets, will it all come crashing down? Do marketers really understand the technology that has upended their profession? If they don't improve their digital IQ in a hurry, they're risking a wipeout.

    Written by Tom Kaneshige16 April 15 05:26
  • Mobile Apps Require Customer-First Thinking

    CIOs who want to create beloved mobile apps will need to do things that are highly unusual in IT: Go on sales calls, ride along in the service trucks and watch consumers talk in focus groups about what they hate about your business.

    Written by By Mitch Betts21 Aug. 14 00:42

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