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News about F1
  • Can more tech save Formula One from fan apathy?

    ​Lewis Hamilton is strolling through driver’s paddock in Melbourne, dressed head to toe in white. There’s a two kilo gold chain hung around his neck which carries a diamond encrusted likeness of Jesus Christ.

    Written by George Nott04 April 17 10:21
  • ​How big data is driving Formula 1 success

    For an industry that quite literally relies on speed and efficiency, growing capability in big data and networking has raised the already-high stakes for Red Bull’s Formula 1 racing team.

    Written by Bonnie Gardiner23 March 16 11:34
  • A CIO-CMO partnership in the fast lane

    How Williams Martini Racing’s CIO, Graeme Hackland and Avanade CMO, Stella Goulet work together to provide the perfect mesh of technology and marketing at this year’s Formula One racing events.

    Written by Byron Connolly13 April 15 11:00

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