Early this year, executives at Philips, a global healthcare, lighting and consumer lifestyle business, initiated talks on selecting and deploying an enterprise 2.0 suite for its 100,000 employees worldwide.
3M's reputation for innovation is well established, but the company wanted to include more staff in the ideation process. Traditionally, access to the company's annual Markets of the Future brainstorming sessions was limited. By employing a new internal social networking platform, 3M was able to foster creativity and collaboration among all its employees around the world. In the two weeks the tool was open to employees, it attracted more than 1,200 people, who generated over 700 new ideas, which resulted in nine new markets for the company to explore.
Using social media to market your business or collaborate internally means more than having a presence on Twitter, LinkedIn, Google+ and Facebook. To teach college students that lesson, Syracuse University adopted HootSuite University's certification program. Syracuse isn't alone: Social media certifications are a growing trend, but is a training course right for you?
Pandora and Rosetta Stone have embraced social business tools and the Cloud to cut costs, increase productivity and improve collaboration. Learn how these two companies overcame security concerns, gained executive buy-in and more.
Yahoo CEO Marissa Mayer's controversial decision to ban employees from working from home led some to question the value of social business tools. Two executives from social business providers say Yahoo's problem isn't about collaborating. It just needs to manage better.
A few years ago, companies were grappling with how to harness Web 2.0 technologies such as blogs, wikis and social networks inside the enterprise. Over time, on a departmental level, business leaders would buy these technologies with or without IT's blessing to help meet their internal collaboration needs.
Field service companies have an increasing reliance on data collected through mobile devices and fleet vehicles. This whitepaper explains how Enterprise 2.0 tools can aid in tracking, monitoring and performing diagnostics by aggregating and assembling data in a useful, easily accessible format.