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  • Android squeaks by iOS in mobile ad revenues

    For the first time, Android phone and tablet advertising revenues edged out iOS mobile ads in the first quarter of 2015, according to measurements by a mobile ad service.

    Written by Matt Hamblen06 May 15 06:38
  • SEO and SEM predictions and tips for 2015

    Ask any digital marketing expert about the major trends they expect to see in 2015, and he or she will likely answer with one word: mobile.

    Written by James A. Martin29 Jan. 15 06:54
  • Proofpoint moves into mobile mail security

    There's no doubt that the momentum in computing adoption is with mobile meaning enterprises will have to protect the communications that emanate from, and are sent to, these devices.

    Written by George V. Hulme16 March 11 00:24
  • Why 2011 is the year of the tablet

    I'm still thinking about the fascinating projection that 70 million tablet computers-50 million of them iPads-will be sold in the United States this year and next. The source was eMarketer, the respected digital marketing and media researcher, which also expects the global market for tablet sales to reach more than 80 million units in 2012 alone.

    Written by Michael Friedenberg25 Feb. 11 07:33
Features about eMarketer
  • 5 tips to create high-traffic Pinterest boards

    Pinterest is comprised entirely of static images, making it a slam-dunk destination for businesses pitching products that lend themselves well to photos. But companies that sell services – such as financial, insurance or utility companies – can also find marketing success on Pinterest. They just have to think a little more creativity, but it's worth the effort. Pinterest is the fourth-largest social network and is projected to have 50.7 million users in 2016 (almost half of them millennials), according to eMarketer.

    Written by Lauren Brousell31 July 15 00:58
  • Pro sports teams look to social video to score big with fans

    Following your favorite professional sports team before and after games -- and beyond the nightly sports broadcast -- has never been easier. Social video apps, such as Periscope, Meerkat, Vine, Snapchat and Instagram, are disrupting the traditional content distribution models of teams, TV networks and radio stations. While the transformation is already riddled with concerns over content rights, it represents a valuable opportunity for sports organizations to engage and interact with fans, particularly younger generations.

    Written by Lauren Brousell03 July 15 00:27
  • 6 digital marketing pros define programmatic advertising

    In conversations with marketing professionals, it's rare for five minutes to pass without the topic turning to programmatic advertising. Ad dollars spent on direct programmatic initiatives are expected to reach $9.8 billion by the end of 2014, according to eMarketer.

    Written by Matt Kapko29 Oct. 14 00:58