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News about Eloqua
  • Coming to terms with marketing technology

    With marketers become ever-more reliant on technology and importantly, data integration, to deliver the customer experiences organisations need today, CIOs can no longer afford to ignore the many platforms and solutions at their disposal.

    Written by Brad Howarth22 Sept. 14 09:32
  • Oracle E-Business Suite upgrade points to its Fusion dilemma

    Oracle has pushed out a major update to its E-Business Suite of applications, in a move that underscores the company's challenge of meeting customer needs while also persuading them to adopt its next-generation Fusion cloud software.

    Written by Chris Kanaracus14 Aug. 14 04:36
  • Oracle merging its marketing software into a tighter-knit suite

    After spending billions to acquire a series of marketing-related software companies, Oracle is now undergoing the process of creating a unified suite it can take to battle against competing offerings from the likes of Salesforce.com and Microsoft.

    Written by Chris Kanaracus19 Feb. 14 13:00
  • Gartner: Worldwide CRM revenue grew 12.5 per cent in 2012

    Global CRM (customer relationship management) revenue grew 12.5 percent last year to US$18 billion, a rate three times that of all enterprise software segments on average, as companies look to acquire more business and serve existing customers better, according to a new Gartner report.

    Written by Chris Kanaracus29 April 13 17:52
Features about Eloqua
  • Marketo IPO may spark suitors, including Salesforce.com

    Cloud-based marketing automation vendor Marketo's plans to raise up to $75 million in an initial public offering, which were revealed this week, could influence larger companies to acquire the company, including Salesforce.com and SAP.

    Written by Chris Kanaracus03 April 13 18:19
  • SAP in 2013: Five things to watch

    It was a typically busy year for SAP, with the company making headlines for strong sales of its HANA in-memory database, high-profile acquisitions and aggressive moves into cloud computing.

    Written by Chris Kanaracus21 Dec. 12 21:11
  • Why Oracle bought Eloqua, and what it means for the market

    Oracle surprised many tech industry observers by announcing Thursday it would pay US$871 million for marketing automation software vendor Eloqua. The move seemed a bit unlikely given the amount of sales and marketing software Oracle already had.

    Written by Chris Kanaracus20 Dec. 12 20:59

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