IBM ANZ’s CTO of digital strategy Chris Howard admits he likes to get his “hands dirty” when it comes to IT, and also likes a good challenge. He has been "passionate about innovative technology” for the past 20 years, and now, more than ever, as head of digital strategy at Big Blue.
Marketing leaders are increasingly being tasked with revamping their organisation’s external-facing digital properties to up the ante on customer engagement. At St John of God Health Care, this mandate not only resulted in a fresh, user-centric website, it’s also triggered a whole-of-organisation, customer-led digital transformation program.
Many CIOs have not embraced the shift to digital business with the traditional tech-focused role now under threat from chief data officers (CDOs) or CTOs with digital and customer experience expertise.
A recent Boston Consulting Group (BCG) study estimated that, by 2016, the digital economy will contribute 5.5 per cent or $US4.2 trillion dollars to the economies of the G20 countries (from $US2.3 trillion in 2010). The digital economy contributed $US44bn (3.3 per cent of GDP) to the overall Australian economy in 2010 and is expected to grow to $US67bn by 2016.