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News about digital marketing
  • 12 digital marketing and customer experience tips for success

    Creating great customer experiences separates market leaders from the rest of the pack. Here are 12 ideas, best practices, strategies and words of advice for advancing your digital marketing efforts in the year ahead.

    Written by James A. Martin17 April 17 23:42
  • How St John of God Health Care is building a customer-led digital strategy

    Marketing leaders are increasingly being tasked with revamping their organisation’s external-facing digital properties to up the ante on customer engagement. At St John of God Health Care, this mandate not only resulted in a fresh, user-centric website, it’s also triggered a whole-of-organisation, customer-led digital transformation program.

    Written by Nadia Cameron10 March 17 07:29
  • 10 things marketers need to know about AI

    AI-enabled marketing isn't just about cute chatbots. Here's what CMOs, CIOs and others need to know to make the most of AI in their marketing initiatives in 2017 and beyond.

    Written by James A. Martin14 Feb. 17 03:31
  • Google taps AI to help you bid for digital ads

    Real-time bidding is an aspect of digital marketing that can seem overly complex for the average bear, so it was only a matter of time before AI entered the picture.

    Written by Katherine Noyes27 July 16 07:10
Tutorials about digital marketing
  • How to market to millennials (it's not easy)

    In Las Vegas, if you're not new and fresh, you're old and boring. Casinos thrive on youthful energy and young executives flush with cash. Nightclubs buzz into the wee hours, chock full of hard-partying millennials, not stodgy Gen-Xers in desperate need of their beauty sleep.

    Written by Tom Kaneshige07 May 15 01:02
Features about digital marketing
  • Why integrated social suites are failing marketers

    Most enterprise technology eventually converges into a suite, as it did with ERP. Integration hassles, management headaches and training challenges arising from a mishmash of best-of-breed solutions drive frustrated enterprise software buyers to the suite life -- but not in marketing tech, at least not yet.

    Written by Tom Kaneshige03 July 15 00:06
  • Are digital marketers headed for a wipeout?

    As marketers ride the digital wave to higher salaries, greater roles and bigger budgets, will it all come crashing down? Do marketers really understand the technology that has upended their profession? If they don't improve their digital IQ in a hurry, they're risking a wipeout.

    Written by Tom Kaneshige16 April 15 05:26
  • How social networks are changing mobile advertising

    For digital marketers, the road to riches on mobile screens has been long and riddled with holes of divergence. But the pursuit, which harkens back to the pre-smartphone era, has gotten more promising thanks to social media.

    Written by Matt Kapko21 Aug. 14 05:37

Whitepapers about digital marketing

  • Digital Experience Transformation Readiness Kit

    Simplify the evaluation of your organisation’s digital maturity and progress. Get the Kit. The Digital Transformation & Readiness Kit contains: · Digital Marketing Maturity Guide: Rate your usage of digital marketing technology · Data-Driven Marketing e-Book: Learn how to use the power of your data to drive growth · CMS Evaluation Guide: Learn about CMS capabilities that can enhance the customer experience

  • The Value of Social Data

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