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data-driven marketing - News, Features, and Slideshows

Features

  • 7-Eleven takes a big gulp of customer data

    The ubiquitous convenience store chain updates its loyalty program from punch cards to a mobile app for super-frequent patrons
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    Written by Stephanie Overby30 Oct. 15 22:27
  • For CMOs Big Data Can Lead to Big Profits

    It's become a common refrain that marketers need to become more data-driven. This infographic breaks down the pressures that chief marketing officers are under and the upside to embracing big data.

    Written by Thor Olavsrud21 Nov. 13 18:32
  • 3 Lessons CMOs Take Away From IT's Flawed Approach to Big Data

    There's no question that data analytics are playing an increasingly important role for marketing departments, but many marketers aren't getting what they need from the CIO. If IT can't deliver, CIOs should expect CMOs to go around them.

    Written by Thor Olavsrud03 Sept. 13 13:49
  • Marketers See Value in Big Data Analytics, But Face Hurdles

    Feeling the pressure to become more data-driven, marketers agree that big data analytics will be an integral part of their organizations going forward. But a lack of data analytics skills and antiquated business processes are hampering their efforts.

    Written by Thor Olavsrud09 Aug. 13 17:10