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  • How to do data-driven marketing right

    Akamai, Monster and others found creative ways to put piles of corporate data to work for their marketing teams. Marketing pros for these companies share valuable lessons learned from their successes, along with tips and best practices for data-driven marketing.

    Written by James A. Martin06 April 16 22:00
  • CEOs force CIOs, CMOs into digital transformation bunker

    CIOs and CMOs who value their jobs are collaborating on digital transformations that require them to map out and connect customer interactions across every touchpoint. But this isn’t happening as much as it should.

    Written by Clint Boulton04 March 16 01:51
  • Now that AI has mastered 'Go', are all our jobs next?

    One by one, artificial intelligence has overcome the obstacles set before it. Is this all part of an inevitable trend leading to humanity's obsolescence -- or, at least, unemployment?

    Written by Katherine Noyes06 Feb. 16 06:54
  • GE talks marketing automation at CES

    No silver bullet exists to solve the online marketing industry's many ongoing challenges. Despite recent advancements in advertising technology, it will face new and different hurdles in the future, according to Andy Markowitz, general manager of GE's performance marketing labs, who spoke during a panel discussion at CES 2016.

    Written by Matt Kapko07 Jan. 16 18:27
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  • 8 ways to make the most out of your customer data

    Everyone talks about the importance of big data. But many organizations, although they collect and store customer data, do not put that data to good use -- or they don't know how to.

    Written by Jennifer Lonoff Schiff16 June 15 04:20
Features about data-driven marketing
  • 7-Eleven takes a big gulp of customer data

    The ubiquitous convenience store chain updates its loyalty program from punch cards to a mobile app for super-frequent patrons
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    Written by Stephanie Overby30 Oct. 15 22:27
  • For CMOs Big Data Can Lead to Big Profits

    It's become a common refrain that marketers need to become more data-driven. This infographic breaks down the pressures that chief marketing officers are under and the upside to embracing big data.

    Written by Thor Olavsrud21 Nov. 13 18:32
  • 3 Lessons CMOs Take Away From IT's Flawed Approach to Big Data

    There's no question that data analytics are playing an increasingly important role for marketing departments, but many marketers aren't getting what they need from the CIO. If IT can't deliver, CIOs should expect CMOs to go around them.

    Written by Thor Olavsrud03 Sept. 13 13:49

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