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Features about customer service
  • How Gamification Makes Customer Service Fun

    One company is using gamification to change the customer service paradigm from frustrating to fun -- and customers are loving it.

    Written by Sharon Florentine03 March 14 14:09
  • How Big Data can improve marketing and customer service

    Big Data is poised to help marketers reach and engage customers and prospects in ways that businesses are only now starting to understand. Enterprises that don't embrace analytics may soon see embattled customers voting with their wallets.

    Written by Allen Bernard13 May 13 13:28
  • Six ways social media affected the enterprise in 2012

    Social media has changed more than the way companies market and promote themselves. Social networking has also changed the way companies recruit, how they communicate internally and how they handle sensitive data.

    Written by Jennifer Lonoff Schiff13 Dec. 12 22:45
  • CRM: When Should Customer Service Run the Show?

    CRM systems tend to have a wider user base across enterprise organizations than most other software applications do. Industry analyst surveys indicate that over 60 percent of CRM systems are used by sales teams, about 40 percent used by marketing, and about a third of the systems are used by customer support. Despite this wide range of users, my guess is that the real driver or "owner" of the CRM system is even more strongly biased towards the Sales VP.

    Written by David Taber27 Nov. 09 06:46

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