Big Data is poised to help marketers reach and engage customers and prospects in ways that businesses are only now starting to understand. Enterprises that don't embrace analytics may soon see embattled customers voting with their wallets.
Social media has changed more than the way companies market and promote themselves. Social networking has also changed the way companies recruit, how they communicate internally and how they handle sensitive data.
CRM systems tend to have a wider user base across enterprise organizations than most other software applications do. Industry analyst surveys indicate that over 60 percent of CRM systems are used by sales teams, about 40 percent used by marketing, and about a third of the systems are used by customer support. Despite this wide range of users, my guess is that the real driver or "owner" of the CRM system is even more strongly biased towards the Sales VP.
Today’s customers can shop anywhere, anytime, using mobile devices, Amazon, and even social media. This has led to major changes in customer behaviour and now presents new challenges for traditional retailers to overcome. However, omnichannel analytics is helping retailers to rise above these challenges and improve their operations. This eBook discusses how retailers can utilise analytics to improve their customer service.