Menu

customer insights - News, Features, and Slideshows

Most popular

News about customer insights
  • Woolworths digs deeper into data analytics

    Woolworths Group is deploying advanced data and visual analytics across multiple group businesses covering functions including merchandising, finance, supply chain, store operations and people operations.

    Written by Jennifer O'Brien20 March 19 10:30
  • RPA helps workers have more human interaction: study

    Robotic process automation (RPA) helps employees engage in richer interactions with coworkers, perform work that requires more brain power, and make fewer mistakes, according to UiPath CMO Bobby Patrick.

    Written by Jennifer O'Brien14 March 19 16:22
  • Franken presses Ford on location data collection practices

    A U.S. Senator Tuesday pressed Ford for information on its in-car data collection practices, citing recent boasts by a marketing executive at the automaker that it can monitor drivers via integrated navigation system.

    Written by Jaikumar Vijayan15 Jan. 14 11:39
  • Why digital natives are changing the face of customer delivery

    Organisations looking to successfully deal with the next generation of digital-first customers must quickly embrace new technologies and be willing to innovate products and services in an agile fashion if they’re to retain competitive advantage.

    Written by Nadia Cameron13 Sept. 13 12:04

Whitepapers about customer insights

  • The Value of Social Data

    Social media provides a wealth of data that can tell you a lot about your brand and your consumers - providing you can effectively act upon that data. According to Digiday, "48% of digital marketing executives say they focus 'relentlessly' on building customer insights, yet few are executing those strategies in meaningful ways." This white paper offers a brief overview of how organizations can best use social data by implementing a framework to integrate social data with other enterprise and public or curated data. This framework provides a platform for uncovering new insights that can be fed into business intelligence and customer experience management systems in near real-time to help marketing, sales, service, and commerce teams accelerate decision-making and create long-term, profitable customer relationships.

Computerworld
ARN
Techworld
CMO