Woolworths Group is deploying advanced data and visual analytics across multiple group businesses covering functions including merchandising, finance, supply chain, store operations and people operations.
Robotic process automation (RPA) helps employees engage in richer interactions with coworkers, perform work that requires more brain power, and make fewer mistakes, according to UiPath CMO Bobby Patrick.
A U.S. Senator Tuesday pressed Ford for information on its in-car data collection practices, citing recent boasts by a marketing executive at the automaker that it can monitor drivers via integrated navigation system.
Much has been made about the "Internet of things," but behind every device is a customer, and companies that fail to recognize this do so at their own peril, according to Salesforce.com CEO Marc Benioff.
Organisations looking to successfully deal with the next generation of digital-first customers must quickly embrace new technologies and be willing to innovate products and services in an agile fashion if they’re to retain competitive advantage.
Social media provides a wealth of data that can tell you a lot about your brand and your consumers - providing you can effectively act upon that data. According to Digiday, "48% of digital marketing executives say they focus 'relentlessly' on building customer insights, yet few are executing those strategies in meaningful ways."
This white paper offers a brief overview of how organizations can best use social data by implementing a framework to integrate social data with other enterprise and public or curated data. This framework provides a platform for uncovering new insights that can be fed into business intelligence and customer experience management systems in near real-time to help marketing, sales, service, and commerce teams accelerate decision-making and create long-term, profitable customer relationships.