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News about customer engagement
  • In pictures: Executive Connections Sydney tackles customer-led transformation

    More than 130 marketing and technology leaders joined ​CMO and CIO magazines and ADMA for the 2018 Executive Connections breakfast event in Sydney to discuss the shift from digital to customer-led transformation. here are pictorial highlights from the session.

    Written by CMO staff19 March 18 08:13
  • How St John of God Health Care is building a customer-led digital strategy

    Marketing leaders are increasingly being tasked with revamping their organisation’s external-facing digital properties to up the ante on customer engagement. At St John of God Health Care, this mandate not only resulted in a fresh, user-centric website, it’s also triggered a whole-of-organisation, customer-led digital transformation program.

    Written by Nadia Cameron10 March 17 07:29
  • 1-800-Flowers wants to transform its business with A.I.

    Executives at expect a new wave in artificial intelligence technology will help to change their business so much it’ll be like running a brand new business.

    Written by Sharon Gaudin27 Oct. 16 06:30
  • Brands, take note: Customers still struggle to reach you

    In any given year, more than 80 percent of consumers try to reach a brand, and for most of them, it's an exercise in frustration, according to new data from The Northridge Group.

    Written by Katherine Noyes10 Aug. 16 03:11
Tutorials about customer engagement
  • 8 ways to make the most out of your customer data

    Everyone talks about the importance of big data. But many organizations, although they collect and store customer data, do not put that data to good use -- or they don't know how to.

    Written by Jennifer Lonoff Schiff16 June 15 04:20
Features about customer engagement
  • 7-Eleven takes a big gulp of customer data

    The ubiquitous convenience store chain updates its loyalty program from punch cards to a mobile app for super-frequent patrons

    Written by Stephanie Overby30 Oct. 15 22:27
  • CIOs and CMOs must partner on 'insight teams'

    Arms flailing in an ocean of customer data, panicky marketers need the CIO to throw them a life line. That is, they need to know what to do with the data.

    Written by Tom Kaneshige30 April 15 04:23

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