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  • 8 ways to make the most out of your customer data

    Everyone talks about the importance of big data. But many organizations, although they collect and store customer data, do not put that data to good use -- or they don't know how to.

    Written by Jennifer Lonoff Schiff16 June 15 04:20
Features about customer engagement
  • 7-Eleven takes a big gulp of customer data

    The ubiquitous convenience store chain updates its loyalty program from punch cards to a mobile app for super-frequent patrons
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    Written by Stephanie Overby30 Oct. 15 22:27
  • CIOs and CMOs must partner on 'insight teams'

    Arms flailing in an ocean of customer data, panicky marketers need the CIO to throw them a life line. That is, they need to know what to do with the data.

    Written by Tom Kaneshige30 April 15 04:23

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Computerworld
ARN
Techworld
CMO