Small businesses don't need expensive customer relationship software to manage customer records and important business data. Here are four inexpensive CRM options that offer the functionality you need and also integrate with the social sites your customers and prospects use.
A smart person once said, 'As long as you're asking the wrong questions, it doesn't matter what answers you come up with.' When it comes to making the business case for CRM, the CFO is likely to ask too many of the wrong questions.
If it's true that the best CRM systems are built, not bought, then which features should you be building? And how should you build them? As with riding a bike, implementing a CRM system gets much harder once you take off the training wheels--or, in this case, the out-of-the-box features.