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  • In CRM Software, Cost Control Is Impulse Control

    Behavioral economics has proven that we're all pretty bad at making rational decisions. So what are you supposed to do about it? Make the people who want shiny new software pay for it themselves.

    Written by David Taber12 May 14 22:56
  • Why the Last Mile of CRM Implementation Is the Hardest

    In broadband networking, the last-mile problem is getting from the big pipes to the end user at a reasonable cost. The last mile in CRM is getting data from users' favorite application -- email -- into the CRM system without disrupting their beloved workflows.

    Written by David Taber11 Sept. 13 12:33
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