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News about cmo
  • ​CIO New Year’s resolutions for 2016

    2016 will be the year CIOs will influence, acquire and reshape capabilities beyond the core IT agenda and be expected to behave as more ambitious change leaders.

    Written by Byron Connolly12 Jan. 16 16:29
  • Too many tech fish in the c-suite: Embracing new roles that overlap with IT

    Research shows relatively few CIOs are equipped for the demands of a digital world, leading to the introduction of roles like the CMO, CDO and CINO to better take advantage of digital trends. So how can CIOs continue to embrace the expansion of the c-suite into what has always been their domain?

    Written by Bonnie Gardiner03 Aug. 15 10:35
  • Coming to terms with marketing technology

    With marketers become ever-more reliant on technology and importantly, data integration, to deliver the customer experiences organisations need today, CIOs can no longer afford to ignore the many platforms and solutions at their disposal.

    Written by Brad Howarth22 Sept. 14 09:32
Features about cmo
  • CIOs Must Become Technology Consultants

    If the 'old' CIO had a reputation of throwing up barriers, the 'new' CIO must focus on breaking down barriers to show marketing, finance, HR and other business leaders how IT services can help them become better within their particular operations.

    Written by CIO Staff21 March 14 17:41
  • For CMOs Big Data Can Lead to Big Profits

    It's become a common refrain that marketers need to become more data-driven. This infographic breaks down the pressures that chief marketing officers are under and the upside to embracing big data.

    Written by Thor Olavsrud21 Nov. 13 18:32
  • Are CIOs Destined to Work for the CMO?

    As marketing departments becoming more reliant on technology, a strong relationship with the CMO will be necessary for the survival of CIOs. In fact, don't be surprised to see CEOs siding marketing when there's a conflict.

    Written by Paul Rubens07 Oct. 13 19:34
  • 3 Lessons CMOs Take Away From IT's Flawed Approach to Big Data

    There's no question that data analytics are playing an increasingly important role for marketing departments, but many marketers aren't getting what they need from the CIO. If IT can't deliver, CIOs should expect CMOs to go around them.

    Written by Thor Olavsrud03 Sept. 13 13:49

Whitepapers about cmo

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