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News about CMO role
  • CEOs force CIOs, CMOs into digital transformation bunker

    CIOs and CMOs who value their jobs are collaborating on digital transformations that require them to map out and connect customer interactions across every touchpoint. But this isn’t happening as much as it should.

    Written by Clint Boulton04 March 16 01:51
  • Taco Bell CMO on digital marketing's 7 paradoxes

    Taco Bell's marketing chief Marisa Thalberg says CMOs must overcome, or at least accept, seven key paradoxes if they hope to thrive in the modern marketing world.

    Written by Matt Kapko28 Jan. 16 04:49
  • Why digital marketers must drive the customer journey

    Handing off customers, from marketing to sales to customer service, seems a bit jolting in today's digital world. These days, customers own the online social relationship, and they don't want to be passed around like a hot potato. They demand one group guide them through the customer journey.

    Written by Tom Kaneshige01 May 15 03:17
  • CMOs Must Capitalize on Digital Moments of Engagement

    Imagine that a CMO at a hospital delivers an emotionally powerful television commercial touting wellness. Because many consumers watch television with a tablet in hand, the CMO also runs a Twitter campaign as the commercial airs. The commercial sparks a Twitter conversion.

    Written by Tom Kaneshige18 Nov. 14 03:28
  • CMOs Paralyzed by Paradigm Shift (and CIOs Aren't Helping)

    The vast majority of companies are failing to seize great digital marketing opportunities, in part because overwhelmed CMOs are in over their heads with technology, while CIOs stand idly by watching this game painfully unfold. Fronted by a marketing paradigm shift and a flood of technology vendors spouting lofty promises, CMOs seem to have come down with a case of paralysis by analysis.

    Written by Tom Kaneshige22 Oct. 14 03:00
Features about CMO role
  • Content marketers need to get (really) personal

    Among marketers, the drum beat to "personalize" messages and offers to customers is growing louder and faster. Personalization sounds nice, but truth is, it's really a long ways off.

    Written by Tom Kaneshige03 June 15 02:53
  • CMO-to-CMO: Engage With Technology

    You'd think marketing pros speaking to a roomful of marketers about the rocky CMO-CIO relationship would devolve into an IT-bashing session -- but you'd be wrong.

    Written by Tom Kaneshige13 Aug. 14 05:10
  • Apple's History Offers Insight Into CMO-CIO Relationship

    Liz Allen, a former Apple marketing executive, has seen the volatile relationship between CMOs and CIOs evolving over the years. CMOs were worshipped and CIOs despised at Apple, but Allen isn't taking sides: 'If you're at odds, your competition is going to win.'

    Written by Tom Kaneshige30 May 14 04:27

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