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News about click fraud
  • Microsoft chases 'click laundering'

    Microsoft said it has uncovered a new kind of click fraud, filing two lawsuits against people it says are using the scam.

    Written by Nancy Gohring20 May 10 05:27
  • Study: Click fraud rate relatively low in 2009's Q4

    Click fraud, a practice that dilutes the efficacy of pay-per-click (PPC) advertising campaigns run in search engines like Google, stayed relatively low in the fourth quarter, according to a study.

    Written by Juan Carlos Perez20 Jan. 10 06:29
  • Sophisticated botnet causing a surge in click fraud

    A new botnet has caused a sharp spike in click fraud because it is skirting the most sophisticated filters of search engines, Web publishers and ad networks, according to Click Forensics.

    Written by Juan Carlos Perez18 Sept. 09 06:58
  • Click fraud identification guidelines released

    The Interactive Advertising Bureau has published guidelines for determining when fraudsters are taking advantage of pay-per-click (PPC) advertisements.

    Written by Juan Carlos Perez14 May 09 04:37