CIO/CMO relationship - News, Features, and Slideshows

News about CIO/CMO relationship
  • Should CIOs and CMOs be interchangeable?

    CIOs and CMOs should know enough about each other’s field of expertise to be interchangeable if they’re going to meet the modern needs of a customer-centric organisation, SAS’s global marketing chief claims.

    Written by Nadia Cameron22 Aug. 13 15:43