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CIO-CMO relationship - News, Features, and Slideshows

News about CIO-CMO relationship
  • CIOs: Offer CMOs your technology skills

    CIOs need to stop trying to force CMOs to purchase technology through the IT department and focus on offering skills in purchasing and vendor management that marketers don't have, says Tourism Australia's CIO, Dave Rumsey.

    Written by Rebecca Merrett16 Sept. 15 14:14
  • CMOs seen to be more business savvy than CIOs

    CMOs are more business savvy than CIOs but that doesn't mean much if they don't have a good understanding of how to operate and use technology to their advantage, says IDC’s group VP executive advisory strategies, Richard Vancil.

    Written by Rebecca Merrett25 July 14 12:50
  • 4 things marketing finds frustrating about IT

    The CIO-CMO partnership is one that's on the minds of many CIOs, and is seen to offer great potential. But it’s not always peaches and cream; there are challenges that many are still working through.

    Written by Rebecca Merrett14 March 14 11:30
  • CIOs and CMOs Must Work Together to Satisfy Customers

    According to a new Forrester Research report, this is the 'age of the customer' and there's no time or room for turf wars, competing agendas and distrust between technology and marketing departments.

    Written by Tom Kaneshige17 Jan. 14 22:25
Features about CIO-CMO relationship
  • CIO Insights: Dealing with shadow IT

    Businesses used to rely on experts to provide advice about which technology to buy. Now, users can purchase a service in no time with only a browser and a credit card, allowing them to bypass IT.

    Written by Rebecca Merrett28 Jan. 14 09:00
  • Are CIOs Destined to Work for the CMO?

    As marketing departments becoming more reliant on technology, a strong relationship with the CMO will be necessary for the survival of CIOs. In fact, don't be surprised to see CEOs siding marketing when there's a conflict.

    Written by Paul Rubens07 Oct. 13 19:34
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