CIO-CMO partnership - News, Features, and Slideshows

News about CIO-CMO partnership
  • CIOs: Offer CMOs your technology skills

    CIOs need to stop trying to force CMOs to purchase technology through the IT department and focus on offering skills in purchasing and vendor management that marketers don't have, says Tourism Australia's CIO, Dave Rumsey.

    Written by Rebecca Merrett16 Sept. 15 14:14
  • CMOs seen to be more business savvy than CIOs

    CMOs are more business savvy than CIOs but that doesn't mean much if they don't have a good understanding of how to operate and use technology to their advantage, says IDC’s group VP executive advisory strategies, Richard Vancil.

    Written by Rebecca Merrett25 July 14 12:50
  • 4 things marketing finds frustrating about IT

    The CIO-CMO partnership is one that's on the minds of many CIOs, and is seen to offer great potential. But it’s not always peaches and cream; there are challenges that many are still working through.

    Written by Rebecca Merrett14 March 14 11:30
  • CIOs’ relationship with marketing is weak: survey

    With sales and marketing departments having more control over the technology agenda in many organisations, CIOs need to think about whether they are putting in enough time and effort in their relationship with the chief marketing officer (CMO) as they would with finance and other business chiefs.

    Written by Rebecca Merrett21 May 13 09:00
  • Mixing with marketing: The CIO-CMO partnership

    There’s a new synergy happening in the boardroom, and while some CIOs are left floundering by fast-shifting demands for them to become more agile, customer-responsive and creative, most are finding that they have more in common with their new best mate, the chief marketing officer, than they ever suspected.

    Written by Fran Molloy22 April 13 09:27