The spate of high profile cyberattacks have raised the awareness of cybersecurity to the board level and encouraged venture capitalists to pour money into this sector. In 2013 the industry received $1.7 billion of VC money across 240 deals, hitting a five-year high in both funding and number of deals, according to CB Insights. Today the cybersecurity landscape is comprised of nearly 500 companies, CB Insights says.
Unicorns are all the rage these days, and we're not talking about the ones in fantasy stories or on your kids' bedspreads. The unicorns that people at events like last week's <a href="http://tiestartupcon.com/">TIE Startup Con</a> (formerly TIEcon East) are agog over are private companies with valuations of $1 billion or more, such as co-working office space provider <a href="https://www.wework.com/">WeWork</a> and data virtualization company <a href="http://www.networkworld.com/article/2216568/security/actifio-debuts--introduces-new-data-protection-applications.html">Actifio</a>, whose founders talked shop during the opening panel at the Cambridge, Mass., get-together for entrepreneurs and investors.
Hold on to your hats, spending on marketing tech is about to take off -- $120 billion over the next decade, up from $1.2 billion today. At least that's what Ashu Garg, general partner at Foundation Capital, sees when he gazes into his crystal ball.
Signs point to marketers opening up their wallets for emerging digital technologies, placing bets on measurable channels such as email, search and social media, shifting resources toward consumer-facing technology, and spending wads of cash on content creation and aggregation.