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  • Borders' New E-Commerce Strategy Falls Flat During Holidays

    In 1971, Tom and Louis Borders <a href="http://www.borders.com/online/store/BGIView_bgiabouthistory">opened an 800-square-foot used bookstore</a> in the quintessential college town of Ann Arbor, Mich., and named it Borders Book Shop. Flash forward nearly 40 years, and their namesake book establishment, now expanded to 1,100 stores and 28,000 employees worldwide with a state-of-the-art e-commerce website, is in trouble on a Dickensian scale.

    Written by Thomas Wailgum10 Jan. 09 07:49
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