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News about BlueKai
  • Adtech and martech worlds collide

    People not in the branding business don't see much difference between advertising and marketing. As new-age advertising technology, or adtech, and marketing technology, or martech, logically merge, what's the problem? For advertising agencies, which have been on the frontline of branding since the late 18th century, a lot is at stake.

    Written by Tom Kaneshige28 May 15 04:27
  • Oracle, Salesforce.com trade moves in marketing software battle

    It seems that a week doesn't go by these days without major software vendors announcing updates to their marketing software portfolios, and the past few days were no exception as rivals Oracle and Salesforce.com both made some news.

    Written by Chris Kanaracus27 Sept. 14 04:03
  • Dozens of US tech firms violate EU privacy promises, advocacy group says

    Thirty U.S. data brokers and data management firms, including Adobe Systems, AOL and Salesforce.com, are violating privacy promises they've made regarding their handling of the personal information of EU residents, a privacy group said in a complaint to be filed Thursday.

    Written by Grant Gross14 Aug. 14 14:02
  • Oracle ties its social intelligence apps to LinkedIn

    Oracle has hooked up its SRM (social relationship management) software suite to LinkedIn, a move to give marketing and customer support staffers a way to reach the business-oriented social network's 300 million users.

    Written by Chris Kanaracus17 July 14 04:04
  • 'Do not track'? Oh what the heck, go ahead

    Chalk up another victory for corporate surveillance: Five years after advocates came up with an easy way to let you browse the Web with just a little privacy, the Do Not Track system is in tatters and that pair of boots you looked at online last month is still stalking you from website to website.

    Written by Zach Miners22 May 14 10:41
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