B2B marketing - News, Features, and Slideshows


  • What B2B tech can learn from consumer marketers

    In rapid-fire speech and hands waving erratically, Rachel Weiss, vice president of digital innovation, content and new ventures at L'Oreal, says nothing is more personal than what you put on your body, such as makeup. She talked up awesome new digital services, such as a virtual beauty advisor, that really tap into human emotions.

    Written by Tom Kaneshige08 May 15 01:23