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  • Why businesses should focus on wide data, not Big Data

    In these heady days of Big Data, a lot of organisations treat data collection like a Pokémon game: Gotta catch it all. But Dane Atkinson, CEO of cross-platform marketing analytics specialist, SumAll, says most organizations need to think wide, not big, when it comes to data.

    Written by Thor Olavsrud14 March 15 02:23
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