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Applications | Customer Relationship Management (CRM) - News, Features, and Slideshows

News about Applications | Customer Relationship Management (CRM)
  • In CRM Software, Cost Control Is Impulse Control

    Behavioral economics has proven that we're all pretty bad at making rational decisions. So what are you supposed to do about it? Make the people who want shiny new software pay for it themselves.

    Written by David Taber12 May 14 22:56
  • Why the Last Mile of CRM Implementation Is the Hardest

    In broadband networking, the last-mile problem is getting from the big pipes to the end user at a reasonable cost. The last mile in CRM is getting data from users' favorite application -- email -- into the CRM system without disrupting their beloved workflows.

    Written by David Taber11 Sept. 13 12:33
  • Cloud ERP Helps Company Track Inventory, Increase Sales

    Implementing cloud-based ERP software wasn't exactly a nuts-and-bolts deployment for FMW Fasteners, as the software needed specific fastener manufacturing industry functionality. Experience rolling our cloud CRM helped, as did an experienced consultant. Now FMW's cloud ERP gains are boosting the firm's ecommerce prospects.

    Written by John Moore05 Sept. 13 12:48
  • Text Analytics Can Help Businesses Soothe Upset Callers

    An Ernst & Young report says that text analytics and voice-recognition software can help customer-service reps solve problems instead of trying to cross-sell an unhappy caller.

    Written by Mitch Betts30 July 13 19:57
Tutorials about Applications | Customer Relationship Management (CRM)
  • Why CRM Financial Analysis Always Fails

    A smart person once said, 'As long as you're asking the wrong questions, it doesn't matter what answers you come up with.' When it comes to making the business case for CRM, the CFO is likely to ask too many of the wrong questions.

    Written by David Taber07 Nov. 13 19:36
  • Why CRM Implementation Needs Training Wheels, Not Racing Gear

    If it's true that the best CRM systems are built, not bought, then which features should you be building? And how should you build them? As with riding a bike, implementing a CRM system gets much harder once you take off the training wheels--or, in this case, the out-of-the-box features.

    Written by David Taber13 Aug. 13 18:15
  • Social Data Warehousing Is Worth the Trouble

    Everybody knows data warehousing is big data. But when you want to understand what's really going on with your customers' social interactions, terabytes may seem small. It's a laborious process, but the insight it provides can reap big rewards.

    Written by David Taber18 April 13 14:01
  • If You Can't Go Agile for CRM Project, Fixed-Price Can Work

    Agile is the best approach for CRM projects, but what if management just won't let you go there? What does it really mean to have a fixed-price, fixed-deliverable project? You will have to put in more effort, but you can succeed in the long run.

    Written by David Taber10 Jan. 13 13:56
  • 10 Cloud Administration Must-Haves You Can't Have Yet

    A user interface can be too easy. Just ask any cloud administrator who learned the hard way that there's no undo feature. Here's our wish list for 10 things that would make a cloud admin's life much easier. Most are a few years in the making, though.

    Written by David Taber06 Dec. 12 14:12
Features about Applications | Customer Relationship Management (CRM)
  • Up-and-coming IT leaders focus on business customers

    Winners of the 2014 "Ones to Watch" awards -- administered by the CIO Executive Council -- say they're trying to reduce the distance between corporate IT and external customers.

    Written by Mary K. Pratt03 March 14 14:14
  • Opinion: Why Dell has a subtle, secret strategic advantage

    With PC sales lagging, Dell is changing its approach with customers. By asking a single question it is improving the company's relationships with its customers and their users. Competitors, take note.

    Written by Rob Enderle31 May 13 13:30
  • 10 CRM Mistakes and How You Can Avoid Making Them

    Customer relationship management experts and seasoned users discuss how to avoid the most common mistakes, so you can get the most out of your CRM software or service with the least amount of hassle.

    Written by Jennifer Lonoff Schiff27 Nov. 12 14:10
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