CIOs must pursue business metrics, not IT metrics, and join forces with their marketing colleagues if they have a hope of facilitating the speed of customer change required across modern organisations today.
Adobe Systems Inc warned on Monday that hackers are exploiting vulnerabilities in its Flash multimedia software platform in web browsers, and the company urged users to quickly patch their systems to prevent such attacks.
The holiday season is upon us. And if you are planning to entice shoppers into your online or bricks-and-mortar store via email, you need to make sure your email marketing campaigns stand out from the hundreds of other holiday email offers.
Most enterprise technology eventually converges into a suite, as it did with ERP. Integration hassles, management headaches and training challenges arising from a mishmash of best-of-breed solutions drive frustrated enterprise software buyers to the suite life -- but not in marketing tech, at least not yet.
If youre looking for a career that combines your passion for software development with your communications skills, becoming a developer advocate may be the job for you. And if youre a software development manager, you may want to consider adding an evangelist to your team to spread the word about your tools and services.
Oracle surprised many tech industry observers by announcing Thursday it would pay US$871 million for marketing automation software vendor Eloqua. The move seemed a bit unlikely given the amount of sales and marketing software Oracle already had.
Digital transformation is a business imperative. With a heritage of secure digital document innovations, Adobe Document Cloud lets you transform your current document processes into 100% digital workflows to speed business and increase productivity.