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  • How to Use Email Marketing to Increase Sales This Holiday Season

    The holiday season is upon us. And if you are planning to entice shoppers into your online or bricks-and-mortar store via email, you need to make sure your email marketing campaigns stand out from the hundreds of other holiday email offers.

    Written by Jennifer Lonoff Schiff12 Nov. 14 03:31
Features about adobe
  • 5 takeaways from Adobe Flash’s death march

    What can developers learn from the steady decline of the once-popular multimedia platform? And what should they do to prepare for Flash’s imminent demise?

    Written by Paul Rubens25 Sept. 15 15:24
  • Why integrated social suites are failing marketers

    Most enterprise technology eventually converges into a suite, as it did with ERP. Integration hassles, management headaches and training challenges arising from a mishmash of best-of-breed solutions drive frustrated enterprise software buyers to the suite life -- but not in marketing tech, at least not yet.

    Written by Tom Kaneshige03 July 15 00:06
  • How Developer Evangelists Build Community, Engagement for Software Firms

    If youre looking for a career that combines your passion for software development with your communications skills, becoming a developer advocate may be the job for you. And if youre a software development manager, you may want to consider adding an evangelist to your team to spread the word about your tools and services.

    Written by Sharon Florentine12 Sept. 13 13:41
  • Why Oracle bought Eloqua, and what it means for the market

    Oracle surprised many tech industry observers by announcing Thursday it would pay US$871 million for marketing automation software vendor Eloqua. The move seemed a bit unlikely given the amount of sales and marketing software Oracle already had.

    Written by Chris Kanaracus20 Dec. 12 20:59
  • Adobe brings Flash apps to the iPhone

    Adobe Systems has come up with a way to let developers write Flash applications for Apple's iPhone and iPod Touch devices, even without the support of Apple.

    Written by James Niccolai06 Oct. 09 08:05

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