In 2012 and 2013, Belgium endured heavy rainfall as Europe's jet stream changed paths and brought flooding to central Europe. The Flemish Environment Agency needed a better way to inform citizens and water management officials about forecasted flood conditions.
As head of digital marketing for the 2013 Indian movie Chennai Express, Shailja Gupta needed to work social media channels to optimize interest in the film. She teamed with Persistent Systems in Pune, India, to analyze social media content. "Just looking at numbers doesn't really help. How you use those numbers for your own strategy is what matters," she says.
Point Defiance Zoo & Aquarium turned to cloud-based analytics when it needed a way to better predict how many visitors would be coming on any given day. With 65% of its expenses dedicated to payroll and attendance swings that ranged from 1,200 to 5,000 people per day, finding a way to ensure that staffing levels corresponded to attendance levels represented a huge opportunity for savings. "We live and breathe by attendance at the gate," says Donna Powell, business and administrative services manager at the Tacoma, Wash., facility.